https://pug.shGuides, roundups, and benchmarks on product analytics, privacy, and open source.en-usSat, 15 Aug 2026 00:00:00 GMThttps://pug.sh/learn/product-analytics-for-mobile-appshttps://pug.sh/learn/product-analytics-for-mobile-appsWhy the web playbook breaks on mobile: screens, lifecycle, versions, and the events to track first.Sat, 15 Aug 2026 00:00:00 GMTlearnhttps://pug.sh/learn/best-firebase-analytics-alternativeshttps://pug.sh/learn/best-firebase-analytics-alternativesSix options for app teams past the 500-event ceiling, and what each is best at.Sat, 15 Aug 2026 00:00:00 GMTlearnhttps://pug.sh/learn/best-cookieless-analytics-toolshttps://pug.sh/learn/best-cookieless-analytics-toolsPlausible, Fathom, Umami, Matomo, Pug: by how each derives identity and how fast it rotates.Wed, 12 Aug 2026 10:00:00 GMTlearnhttps://pug.sh/learn/cookieless-vs-fingerprintinghttps://pug.sh/learn/cookieless-vs-fingerprintingBoth skip the cookie. Only one is designed to stop working, and the law knows.Wed, 12 Aug 2026 08:45:00 GMTlearnhttps://pug.sh/learn/cookieless-funnels-and-retentionhttps://pug.sh/learn/cookieless-funnels-and-retentionWhy rotating IDs inflate uniques and zero out retention, and how to split them.Wed, 12 Aug 2026 06:35:00 GMTlearnhttps://pug.sh/learn/cookieless-analyticshttps://pug.sh/learn/cookieless-analyticsThe three approaches, the line with fingerprinting, and what rotating IDs cost you.Wed, 12 Aug 2026 05:50:00 GMTlearnhttps://pug.sh/learn/heap-pricinghttps://pug.sh/learn/heap-pricingWhat Heap costs, its session-based model, and a free open-source alternative.Sat, 27 Jun 2026 04:30:00 GMTlearnhttps://pug.sh/learn/dpdp-act-analyticshttps://pug.sh/learn/dpdp-act-analyticsIndia’s data law for product analytics: consent, deletion, residency.Tue, 16 Jun 2026 00:00:00 GMTlearnhttps://pug.sh/learn/gdpr-analyticshttps://pug.sh/learn/gdpr-analyticsLawful basis, consent, DSARs, transfers, the framework, applied.Tue, 16 Jun 2026 00:00:00 GMTlearnhttps://pug.sh/learn/best-posthog-alternativeshttps://pug.sh/learn/best-posthog-alternativesAlternatives to PostHog ranked, focus, ownership, simplicity.Sun, 14 Jun 2026 00:00:00 GMTlearnhttps://pug.sh/learn/best-mixpanel-alternativeshttps://pug.sh/learn/best-mixpanel-alternativesLeave the per-event bill: alternatives by reason for switching.Sun, 14 Jun 2026 00:00:00 GMTlearnhttps://pug.sh/learn/good-retention-ratehttps://pug.sh/learn/good-retention-rateBenchmarks by business model and how to read your retention curve.Sun, 14 Jun 2026 00:00:00 GMTlearnhttps://pug.sh/learn/good-conversion-ratehttps://pug.sh/learn/good-conversion-rateWhy benchmarks vary so much, and how to set your own.Sun, 14 Jun 2026 00:00:00 GMTlearnhttps://pug.sh/learn/ltv-cac-ratiohttps://pug.sh/learn/ltv-cac-ratioThe 3:1 rule of thumb, its caveats, and why payback matters.Sun, 14 Jun 2026 00:00:00 GMTlearnhttps://pug.sh/learn/nps-benchmarkshttps://pug.sh/learn/nps-benchmarksThe heuristic bands, and why NPS points a direction rather than settling a question.Sun, 14 Jun 2026 00:00:00 GMTlearnhttps://pug.sh/learn/product-analytics-vs-web-analyticshttps://pug.sh/learn/product-analytics-vs-web-analyticsWhat each measures, and when to reach for which.Sat, 13 Jun 2026 08:40:32 GMTlearnhttps://pug.sh/learn/event-tracking-open-sourcehttps://pug.sh/learn/event-tracking-open-sourceAutocapture and manual events, identity, and a clean tracking plan.Sat, 13 Jun 2026 08:40:32 GMTlearnhttps://pug.sh/learn/open-source-product-analyticshttps://pug.sh/learn/open-source-product-analyticsWhat it is, how events and identity work, and the core insight types.Sat, 13 Jun 2026 08:34:12 GMTlearnhttps://pug.sh/learn/privacy-first-analyticshttps://pug.sh/learn/privacy-first-analyticsData minimisation, cookies, and why self-hosting helps compliance.Sat, 13 Jun 2026 08:34:12 GMTlearnhttps://pug.sh/learn/free-analytics-for-startupshttps://pug.sh/learn/free-analytics-for-startupsFree tiers vs self-hosted, and how to avoid event-cap bills.Sat, 13 Jun 2026 08:34:12 GMTlearnhttps://pug.sh/learn/best-open-source-analytics-toolshttps://pug.sh/learn/best-open-source-analytics-toolsWeb vs product, self-hosting, and who each one is for.Sat, 13 Jun 2026 08:34:12 GMTlearnhttps://pug.sh/learn/best-product-analytics-toolshttps://pug.sh/learn/best-product-analytics-toolsAmplitude, Mixpanel, Heap, PostHog, Pug: compared and ranked.Sat, 13 Jun 2026 00:00:00 GMTlearnhttps://pug.sh/learn/best-self-hosted-analyticshttps://pug.sh/learn/best-self-hosted-analyticsFootprint, cost to run, and who each one fits.Sat, 13 Jun 2026 00:00:00 GMTlearn