About Pug
Pug is open-source product analytics with one profile per person. You can self-host it under AGPL-3.0, or use Pug Cloud, which runs the same code in the EU.
What Pug does
Pug records page views, clicks, scrolls, forms, and your own events from web, Android, Flutter, and server SDKs, ties each one to a person, and charts them as trends, funnels, retention, segmentation, user flows, and top K lists.
What we commit to
Every feature is open source
The whole product, SSO included, is AGPL-3.0 on GitHub. There is no paid edition with features held back.
Priced by events, not features
Pug Cloud charges for the events you send. Seats, projects, and SSO cost nothing extra on any plan.
Comparisons that name the other tool’s strengths
Every comparison page says where the other tool is the better choice, and the site labels what hasn’t shipped yet.
Built by Tshoka
Tshoka Pvt Ltd builds Pug, and the code is on GitHub under AGPL-3.0. Pug the analytics product is unrelated to Pug, the JavaScript template engine.
Send your first event.
Create a project, add the snippet, and watch the Live view fill up. Or open the demo first: the real dashboard on a sample pet shop, with no sign-up.
Questions? Email hello@pug.sh