Trends
Any event over time, as a count, unique users, or the sum or average of a number. Break down by up to five properties.
Event volume · 30 days
Analytics
Live events, six insight types, and profiles
Pug’s dashboard reads the same events three ways: Live for what is happening now, Insights for trends, funnels, and retention, and Profiles for one person at a time.
Live
Watch events arrive
Every event shows up within seconds, which makes Live the quickest way to check a new integration.
- A count of who is on your product right now
- The page, device, and location on each event
- Filters for event, device, and country
Live · last events streaming
- page_view now
- add_to_cart 2s
- search 4s
- signup 7s
- app_open 11s
- screen_view 15s
Insights
Trends, funnels, retention, and segmentation
Four of the six insight types; user flows and top K lists are the other two. Each one filters and breaks down by any property, including the ones you send yourself.
Funnels
Conversion through ordered steps, with the drop-off and the average time between each.
Signup → Purchase
100%
Signup 68%
Onboarding 41%
Activation 23%
Purchase Retention
Pick a start event and a return event, and see what share of each cohort comes back, week by week.
Weekly retention
1006449403429
10058453731
100675243
1006148
10070
Segmentation
One number, such as sessions or signups, split by device, plan, country, or any property you send.
Sessions by device
- Mobile52%
- Desktop33%
- Tablet15%
Profiles
One timeline per person
A profile holds one person’s events, sessions, and traits. When they sign in, identify() merges their anonymous history into it.
- Their latest location, device, and browser
- Traits like plan or country, usable as filters in every insight
- The same profile for their web, mobile, and server events
Diana Jones
ext cust_009996
1,633
Events
317
Sessions
215
Pageviews
Activitylast 60 days
Identified properties
- diana@example.com
- name
- Diana Jones
- plan
- pro
Recent activity
- checkout_started just now USD 48
- add_to_cart 1m ago prod-0198 · USD 48
- product_viewed 2m ago Linen Oxford Shirt
- search 3m ago linen shirt
- scroll 21h ago 72%
- page_view 21h ago /new-arrivals
Send your first event.
Create a project, add the snippet, and watch the Live view fill up. Or open the demo first: the real dashboard on a sample pet shop, with no sign-up.
Questions? Email hello@pug.sh