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Pug vs the alternatives

Honest, side-by-side comparisons, including where each alternative is still the better choice. Pug is open-source product analytics with unified profiles, self-hostable under AGPL-3.0 or free to start on Pug Cloud.

Pug vs PostHog

The open-source PostHog alternative: focused product analytics that self-hosts on a single Go binary.

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Pug vs Mixpanel

The same product-analytics shape (trends, funnels, retention, profiles), open source and self-hostable.

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Pug vs Amplitude

Autocapture, funnels, retention, and profiles. Open source, with no event-volume cloud pricing.

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Pug vs Heap

The autocapture-first model Heap pioneered: open source, self-hostable, and yours to own.

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Pug vs Plausible

Product analytics beyond traffic stats: funnels, retention, and a profile per person.

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Pug vs Matomo

Product behavior on a lean Go + ClickHouse stack rather than a PHP web-analytics platform.

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Pug vs Umami

Per-person profiles, identity, and autocapture. Product analytics rather than aggregate traffic counts.

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Pug vs Segment

Analytics you own with profiles built in, instead of a per-user pipe feeding a second metered tool.

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Pug vs Google Analytics

Own your data instead of sending it to Google, unsampled events, GDPR-friendly, self-hostable.

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Free GA replacement

What GA4’s “free” really costs, and how to migrate to a free, self-hosted tool step by step.

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Pug vs Firebase Analytics

App analytics without the 500-event ceiling: first-class Flutter and Android SDKs, live reports, and events you own.

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Pug vs Aptabase

Both AGPL-3.0 and self-hostable. The difference is identity: funnels, retention, and a profile per person.

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Pug vs Countly

All six insight types in the one open edition, plain AGPL-3.0, and a single Go binary instead of Node and MongoDB.

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Compare it on your own events.

Create a project, add the snippet, and watch the Live view fill up. Or open the demo first: the real dashboard on a sample pet shop, with no sign-up.

Questions? Email hello@pug.sh