Analytics Cost Calculator
See what usage-based analytics tools cost at your event volume — and what you'd pay self-hosting Pug instead: nothing in license fees.
Rough estimates from public list pricing (June 2026): a free tier plus a flat overage rate. Real vendor pricing is tiered and negotiable — verify your own quote. Self-hosted Pug has no license fee; you pay only for the server you run it on.
Why usage-based analytics gets expensive
Event-priced tools are cheap to start and costly to scale — the bill grows with your product's success. A feature that fires a few events per user multiplies fast across millions of sessions, and the line items you most want (data retention, extra seats, advanced features) are often add-ons on top.
The self-host alternative
Open-source analytics removes the per-event meter. Pug runs as a single Go binary backed by ClickHouse; you host it, you own the data, and there is no license fee no matter how many events you send. For privacy-sensitive teams that is also a compliance win — the data never leaves your infrastructure.
Estimate, then confirm
Treat the numbers above as orders of magnitude to frame a build-vs-buy decision, not as quotes. When you're ready, see Pug's pricing — free to self-host, free in cloud beta.
Frequently asked questions
- How much does Mixpanel or Amplitude cost?
- Usage-based analytics tools bill on event volume (or monthly tracked users) above a free tier. Costs climb quickly as you grow — millions of events a month often run into the hundreds or thousands of dollars. Enter your volume above for an estimate.
- Are these exact prices?
- No — they are rough estimates from public list pricing (June 2026), modelled as a free tier plus a flat overage rate. Real pricing is tiered, negotiable, and changes often. Use this to compare orders of magnitude, then confirm with each vendor.
- How is self-hosting free?
- Pug is open-source under AGPL-3.0. There is no per-event license fee — you run it on your own infrastructure, so your only cost is the server (often a few dollars a month for small-to-mid volume on a single Go binary + ClickHouse).
- What about the cloud version of Pug?
- Pug Cloud is free during the open beta. Or self-host for $0 in license fees forever. Either way you own your data.
Own your data for $0 in license fees.
Pug is open-source product analytics — self-host under AGPL-3.0, or use the free cloud beta.